The Task of an International Marketer - 2314 Words

The International Marketers task is more complicated than that of the domestic marketer because the international marketer must deal with at least two levels of uncontrollable uncertainty instead of one. Discuss. Introduction Domestic marketing deals with any marketing activities within the boundaries of a nation. This should be directly contrasted with the term International marketing, which refers to all marketing activities that go beyond the confines of a domestic economy. For Zimbabwe, this would be consumers, workers, businesses, and governments that lie beyond the Zimbabwean national boundaries. How both the international marketer and the domestic marketer should know the 4Ps (Product, price, promotion and place) or the†¦show more content†¦This is particularly true of foodstuffs. Sadza in Zimbabwe, a staple food made from maize meal, would not go down well in United Kingdom or United States of America. Only products of a more technical nature, like computers on the other hand, have a universal appeal. The marketer can study culture in a number of ways including the anthropological approach, Maslows hierarchy of needs, the self reference criterion, diffusion theory, high and low context culture, and perception approaches. Culture itself is made up of a number of learned characteristics including aesthetics, education, religion and attitudes and values. One of the principal researchers on culture and its consequences is Hofstede, who, as a result of his studies, offers many insights and guides to marketers when dealing with diverse nationalities. Ignoring differences, or even similarities, in culture can lead to marketers especially international marketers making and executing decisions with possible disastrous results. Trade agreements Since 1945, there have been eight major trade agreements. The first five were bilateral agreements, where only two countries made treaties with one another. These were not an efficient way to reduce tariffs, as other countries were able to take advantage of the spillover effects of the reductions. All subsequent trade negotiations have been multilateral, or involving many countries. All talks took place under the frameworkShow MoreRelatedThe Impact Of Culture On International Marketing Communication1486 Words   |  6 Pagesfactors to support marketing communication in the proposed markets and pre-requisites for cross-cultural communication. †¢ Culture-related barriers to marketing and how to approach this issue in order to achieve success in international markets. †¢ Effects of culture on international marketing communication and the need for cultural awareness. †¢ A three-step approach to successful cross-cultural communication. â€Æ' Contents EXECUTIVE SUMMARY............................................................ 1Read MoreFive Steps in the Process of Building Channels for International Distribution958 Words   |  4 Pagesstrength, (3) managerial stability and capability, and (4) the nature and reputation of the business. Emphasis is usually placed on either the actual or potential productivity of the middleman. Setting policies and making checklists are easy; the real task is implementing them. The major problems are locating information to aid in the selection and choice of specific middlemen, and discovering middlemen available to handle one s merchandise. Firms seeking overseas representation should compile aRead More2.5 New Positioning Strategy Of The Local Market Essay1591 Words   |  7 PagesThis is because the product is the latest in the market and contains innovative feature such as deep tissue relief and loosening stiff muscles in the neck (OSIM, 216). By positioning itself as a high-price company, they establish a perceived value. TASK 3 3.1 New Healthcare Product for OSIM OSIM’s new health care product that will make the company attain competitive advantage is 3D Massage Chair. This is an innovative product that will appeal to the target market. 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The global scale of interests in travel leads tourism becomes one of the most prosperous industry in the worldRead MoreImpact Of Marketing On International Marketing1194 Words   |  5 PagesIntroduction 1 Company background and situational analysis in the context of international marketing environment 1 Impact of culture on international marketing strategy 1 Current marketing strategies of the corporation by taking into account the context of marketing research 2 Companies international market selection and entry strategies and marketing mixes 2 The influence of Electronic and digital marketing in an international context on the company’s current and future activities 2 Future directionsRead MoreCognitive Process And Consumer Behavior And Purchasing Choices1746 Words   |  7 PagesReferences†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.10 COGNITIVE PROCESS RESEARCH RELATED TO CONSUMER BEHAVIOR AND PURCHASING CHOICES CONCEPT OF CONSUMER BEHAVIOR Consumers are the users of final products and services made available in the business market place, marketers drive to use behavioral research of consumer patterns to determine and support decision making processes when undergoing market research for a product or service. Based on the ‘Consumer Psychology’ research by (Jansson-Boyd, 2010) consumer behavior